Privacy Notice

23rd May 2018

Welcome to (the "Site"), a website operated in the United Kingdom by The Children’s Shoe Company Limited, a company incorporated in England and Wales with company registration number 08125266, VAT number 140250759 and whose registered office is located at 14 Oxford Road, Marlow, Bucks, SL7 2NL United Kingdom (referred to as “The Children’s Shoe Company”, "we", "us" or "our").

The Children’s Shoe Company values its customers and respects their privacy. Any information we collect about you is held with the utmost care and security. Your visit to our Site or Store located at 14 Oxford Road, Marlow, Bucks, SL7 2NL and your use of any of the services or features we provide is subject to our terms and conditions of which this Privacy Notice forms part. This notice (together with our Website Terms of Use, Cookie Policy and any other documents referred to in it) sets out the basis on which any personal data we collect from you, or that you provide to us, will be processed by us. Please read the following carefully to understand our views and practices regarding your personal data and how we will treat it. By visiting this Site or using any services or features offered on this Site or in our Store you are freely accepting and consenting to the practices described in this Privacy Policy, in particular:

  • The processing of your personal data in accordance with this Privacy Notice and
  • The potential transfer of your personal data outside of the EEA.

We do not knowingly or intentionally collect any information from children under the age of 16. If you are under the age of 16 you may look at our Site but you may not make a purchase, register or submit any personal information to us. If we become aware that we have inadvertently received personal information from a visitor under the age of 16 on the Site, we will delete the information from our records.

For the purposes of applicable laws, the data controller is The Children’s Shoe Company Limited.

This Privacy Notice does not cover information that you submit on other websites, even if we communicate with you on those websites. For example, if you post something on Facebook, Twitter, Instagram or YouTube, that information is governed by the privacy policies on those websites and is not governed by this Privacy Notice.

1. Information we collect from you

  • Information you give to us. You may give us information about you by filling in forms on our Site or by corresponding with us by telephone, e-mail, or in person at our store in Marlow. This includes information you provide when you register to use our Site (which you must do if you would like to use our services), subscribe to our services, or place an order on our Site. This information may include your name, address, telephone number, e-mail address and debit or credit card information (if you wish to place an order on our Site).You may also submit enquiries, feedback, suggestions, ideas or other information. When you register with us you can view your personal information in 'My Account'. You can access 'My Account' directly to amend any personal details, for example if you change your address. If you forget your password, simply click on the 'forgotten password' link on the register or login page and an e-mail containing your decrypted password will be sent to the e-mail address that you originally provided.

2. Information we collect about you. With regard to each of your visits to our Site, we may automatically collect the following information:

  • technical information including the Internet Protocol (IP) address used to connect your computer to the internet, your login information, browser type and version, time zone setting, browser plug-in types and versions, operating system and platform; and
  • information about your visit including the full Uniform Resource Locators (URL) clickstream to, through and from our Site (including date and time), products you viewed or searched for, page response times, download errors, length of visits to certain pages, page interaction information (such as scrolling, clicks, and mouse-overs), methods used to browse away from the page, and any telephone number used to call our customer service number.

3. Information we receive from other sources. We may receive information about you if you use any of the other websites.We are also working closely with third parties (including, for example, sub-contractors in technical, payment and delivery services, advertising networks, analytics providers, search information providers, and credit reference agencies) and may receive information about you from them.  

4. Cookies. Our Site uses cookies to distinguish you from other users of our Site. This helps us to provide you with a good experience when you browse our Site and also allows us to improve our Site. For detailed information on the cookies we use and the purposes for which we use them, please see our Cookie Policy.

5. Use made of the information. We use information held about you in the following ways:

5.1     Information you give to us. We will use this information in relation to:

  • Administration of our Site and performance of contract with you: The information you give to us is necessary to enable us to (i) fulfil your order (including acknowledging your order and communicating with you if there is any issue regarding the fulfilment of your order); (ii) to make sure your order is delivered correctly; (iii) to maintain your account; (iv) accounting, billing, reporting and audit;(v) credit checking or screening (vi)authentication and identity checks (vii) credit, debit or other payment card verification and screening; (viii)debt collection; (ix)safety, security, health, training, legal and administrative purposes;
  • Providing customer service in pursuit of our legitimate interest as a retailer: We ask for your contact details such as your e-mail address and telephone number and order details to enable us to answer any questions you have about using our Site; notify you about the status of your order, and other customer care services such as identifying your requirements and shopping preferences. We may use your data for statistical and market analysis; studies, research and development by us.
  • Direct Marketing: In order to improve your shopping experience with us we want to keep you up-to-date on our latest products, promotional offers and events. We will only contact you with marketing materials if you have consented to this, and only via electronic means
  • Opt-out of Direct Marketing : You can at any time tell us not to send you marketing communications (i) by e-mail by clicking on the unsubscribe link within the marketing e-mails you receive from us. If you have registered with us, you may also opt out of receiving marketing e-mails by logging into your account and amending your preferences.Our service: To notify you about changes to our service.
  • Our Service: To notify you about changes to our service
  • Our Site: To ensure that content from our Site is presented in the most effective manner for you and your computer, so that we can enhance your experience of using our Site

5.2   Information we collect about you. We will use this information in relation to:

  • Administration of our Site: To administer our Site and for internal operations including troubleshooting, data analysis, testing, research, statistical and survey purposes. We may collect information from visitors to our site and analyse it to build up a picture of how people use our website. This helps us to improve the service we offer you
  • Site improvement: To improve our Site to ensure that content is presented in the most effective manner for you and your computer
  • Providing customer service in pursuit of our legitimate interest as a retailer: The information we collect from you will (i) allow you to participate in interactive features of our service when you choose to do so; (ii) allow us to measure or understand the effectiveness of advertising we serve to you and others and (iii) allow us to make suggestions and recommendations to you and other users of our Site about goods or services that may be of interest to you or them.
  • Security of our Site: As part of our efforts to keep our Site safe and secure

5.3  Information we receive from other sources. We may combine the information we collect from you and the information you provide to us with information we receive from other sources. We may use this combined information for the purposes set out above (depending on the types of information we receive).

6. Disclosure of your information

6.1 From time to time we retain services of other carefully selected and monitored companies and individuals to perform functions on our behalf in connection with the successful operation and continuous improvement of our Site. These companies and individuals are data processors. We may share your information with selected third parties including:

  • Suppliers and sub-contractors for the performance of any contract we enter into with them or you (e.g. in order to process your order and maintain your account, including the authorisation and validation of credit or debit card transactions, the provision of delivery services, the analysis of data.). These companies or individuals may be provided with access to your personal details in order to fulfil their function but may not use such information for any other purpose.
  • Analytics and search engine providers that assist us in the improvement and optimisation of our Site.

6.2 We do not provide your personal details to other companies or individuals for their marketing purposes

6.3 We may disclose your personal information to other third parties:

  • In the event that we sell or buy any business or assets, in which case we may disclose your personal data to the prospective seller or buyer of such business or assets.
  • If The Children's Shoe Company or substantially all of its assets are acquired by a third party, in which case personal data held by it about its customers will be one of the transferred assets.
  • If we are under a duty to disclose of share your personal data in order to comply with any legal obligation, or in order to enforce or apply our Terms of Use or terms and conditions of supply and other agreements; or to protect our rights, property or safety (or the rights, property, safety of our customers or others). This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

7. Where we store and process your personal data

7.1    The data that we collect from you may be transferred to and stored at a destination outside of the country in which it was originally collected. This may include transfers outside of the European Economic Area ("EEA") (including to the USA). The reason for this transfer is that some of the operations we need managed in order to complete our contract with you are located outside of the EEA, for instance it may be processed by staff working outside of the EEA who work for us or for one of our suppliers. Such staff may be engaged in, amongst other things, the fulfilment of your order, the processing of your payment details and the provision of support services. We will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Notice and applicable law.

By submitting your personal data on visiting our Site or making use of our services you agree to this transfer, storing or processing of your personal data.

7.2    We use the latest strong encryption technology to ensure that all transactional information is protected to the highest standard. Transactional information includes any credit or debit card details, your personal contact information together with any other names and addresses you provide when you place an order for delivery to another address, and your purchasing history. If you have given your consent prior to entering the details required for the ordering process, our Site will retain your account details such as your name, address, e-mail address and purchasing history. Each time you log into your account to create a new order you must re-enter your credit card details. Where we have given you (or where you have chosen) a password which enables you to access certain parts of our Site, you are responsible for keeping this password confidential. We ask you not to share a password with anyone.

7.3   Unfortunately, the transmission of information via the internet is not completely secure. Although we will do our best to protect your personal data, we cannot guarantee the security of your data transmitted to our Site; any transmission is at your own risk. Once we have received your information, we will use strict procedures and security features to try to prevent unauthorised access.

8. Data Retention and Destruction. We store data for as long as it is necessary to provide products and services to you and others. Information associated with your account will be kept until your account is deleted, unless we no longer need the data to provide products and services. In determining data retention periods we take into account applicable laws. When we no longer need personal data, we securely delete and destroy it.

9. Rights of Data Subjects. As a data subject and in accordance with applicable laws you have the right to the following:

  • a right of access to a copy of the information comprised in their personal data;
  • a right to object to processing that is likely to cause or is causing damage or distress; 
  • a right to prevent processing for direct marketing;
  • a right to object to decisions being taken by automated means;
  • a right in certain circumstances to have inaccurate personal data rectified, blocked, erased or destroyed; and 
  • a right to claim compensation for damages caused by a breach of applicable laws.

10. Accessing and modifying your personal information.  Applicable laws on data protection in the UK give you the right to access information held about you in accordance with applicable laws.  We will respond to your access request within one month, in accordance with applicable laws.  Subject to applicable laws, you also have the right to update and correct inaccuracies in your personal data and have the information blocked or deleted, as appropriate. You may request to change your personal information by sending a written request by email to or by post to:-

Director,  The Children's Shoe Company Limited,  14 Oxford Road, Marlow, Bucks SL7 2NL

11. Right to erasure. Request for the deletion or removal of your personal data, including information published or processed online, should be sent by email to or by post to:-

Director,  The Children's Shoe Company Limited,  14 Oxford Road, Marlow, Bucks SL7 2NL

12. Right to data portability. If you would like access to any personal data which you have provided to us in a machine-readable format, or if you would like your data to be transferred directly to another data controller, please direct your request by email to or by post to:-

Director,  The Children's Shoe Company Limited,  14 Oxford Road, Marlow, Bucks SL7 2NL

13. Changes to our Privacy Notice. Any changes we may make to our Privacy Notice in the future will be posted on this page. Please check back frequently to see any updates or changes to our Privacy Notice.

14. Contact. Questions, comments or requests regarding this Privacy Notice are welcomed and should be addressed by email to or by post to

Director, The Children's Shoe Company Limited,  14 Oxford Road, Marlow, Bucks SL7 2NL

15. Non-waiver. No failure to exercise and no delay on the part of The Children’s Shoe Company in exercising any right, remedy, power or privilege of The Children’s Shoe Company under this Privacy Notice and no course of dealing between us shall be construed or operate as a waiver, nor shall any single or partial exercise of any right, remedy, power or privilege preclude any other or further exercise thereof or the exercise of any other right, remedy, power or privilege on the part of The Children’s Shoe Company.

16. Law, jurisdiction and language. This Site, any content contained herein, and any contracts entered into as a result of usage of this Site are governed by English law. The parties to any such contract agree to submit to the exclusive jurisdiction of the courts of England and Wales. All contracts are concluded in English.