In April 1963, ECCO started out with 16 employees and one market. Today, they operate in 50 markets across the world, they are a medium-sized family business, proud of their heritage and with a strong platform because their products are relevant in today’s world. The Core Characteristic of Ecco Shoe Design is the Capability of Moving With the Foot, over the past 48 years, they have persistently explored ways to make their shoes lighter, more flexible, and stronger. To accomplish this they combine traditional handcrafting methods with leading technologies. They have become the world’s most consummate practitioner of an advanced shoemaking process called Direct Injection (DIP). This allows them to create shoes that fit closer and more accurately. It also helps them to enhance a shoe’s ability to match the natural movement of the foot. This know how has helped them create children's shoes which are reknown for their fit.