UK Designed and Manufactured Raw Materials from England Made in Northampton
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At JUJU Footwear they are exceptionally proud to call themselves the creators of the original British Jelly Shoe and have been manufacturing iconic shoes and children’s wellington boots in their own factory for over 25 years.  

JUJU started life in 1986 as injection moulders to the shoe trade in the UK. A family run business founded by the Rushton Schafer (Rushton Ablett Ltd) and based in Northampton ‘The Shoe Capital of Britain’, they pioneered the production of the original injection sandals. These were soon nicknamed ‘Jelly Shoes’ due to their soft jellylike finish and soon became a fashion and seaside favourite.


JUJU shoes are all about style, versatility and colour, they create classic designs and re-release them with a contemporary twist and are always producing new fun and functional welly and Jelly designs.  JUJU Jelly Shoes are still made in the traditional manufacturing method, in the same factory and to the highest standards and quality as the very first day they were made.


The special Jelly mix, is completely unique to JUJU and is made into your favourite Jelly Shoes by adding a touch of glitter and colour to the Jelly machine. The materials are sourced in England.